PhD, Food Science, UC Davis
Department of Food Science and Technology
Jane Ong is passionate about consumer perception in food science. Her ultimate goal of working as a consultant in product development, consumer market research and data analysis led her to pursue her UC Davis PhD in Food Science. Here, Jane explores the question of how novel food products—such as plant based milks—are perceived and categorized by consumers.
Jane brings to IIFH a rich background in entrepreneurship. She already holds a MS in Food Science with a focus on Sensory Science from the University of Guelph, which springboarded her experience as a product developer. Jane developed a plant-based burger and pH neutral soda for a small meat company and startup, respectively. She holds her own patent, and started her own company for a vegan cheese alternative in late 2019. While the company is no longer operating, Jane carries rich lived experience of navigating the startup journey and asking the right entrepreneurial questions.